Sanan Hasanov, one of the best-known figures in Azerbaijan’s bank marketing and coaching scene, has been Marketing Director at Cyberpoint since October 2026.
In his new role, Hasanov leads the company’s overall marketing and growth strategy. He heads the marketing team and is responsible for brand and market positioning, go-to-market strategies, strategic partnerships, and digital and corporate communications. Working with senior management and commercial teams, he focuses on new market opportunities, stronger customer acquisition and sustainable revenue growth.
Two decades in bank marketing
Hasanov began his career at Rabitabank in 2004, rising from customer service through plastic cards to marketing manager. He went on to serve as Director of Sales and Marketing and later Director of Customer Service at Azerbaijan Industry Bank, Deputy Director of Marketing at DemirBank, and Business Development Director at Caspian Development Bank. Most recently, from 2025 to 2026, he was Marketing Director at Azer Turk Bank.
Entrepreneur and coach
Hasanov was CEO of the referral bonus platform Retoken (2021–2022) and co-founder and CEO of the e-commerce venture Wegros (2022–2025). From 2018 to 2022, as Erickson Coaching International’s country partner for Azerbaijan, he helped build the local coaching market. He also taught soft skills and career planning at UNEC and headed the university’s Career Center.
Sanan Hasanov holds the Professional Certified Coach (PCC) credential from the International Coaching Federation (ICF). He earned a bachelor’s degree in Finance and Credit and a master’s degree in Finance from UNEC.
